I hope the title to this blog post caught your eye. I meant every word of it.
I hear real estate agents, brokers and trainers talk all the time about how you need to be able to sell yourself to a potential client looking to sell their home. When you go on a listing appointment, you need to be able to set yourself apart from other prospective agents the seller might be interviewing. We are taught that it’s important for the seller to identify with us, like us and want to work with us. I see where people are coming from when they say that, but in my opinion, they have it all wrong.
Don’t get me wrong, I want all my clients to like me and enjoy working with me. I’ve made great friendships with clients in the past and hope to do so many more times in the future. But my goal when I meet with a seller is to have them be so impressed with my process that even if they don’t like me, they hire me. I want them to think, “how can I afford not to hire Brian to sell my house”? Thankfully, I don’t think my clients have ever had to choose between the two!
Are you selling your home? Care about sales price? If you’re interested in selling your home faster and for a higher price, call me about my Forbes magazine featured 29 Day Home Selling process.